"Attitude is everything." — Diane von Furstenberg

About Us


Rita WilliamsonRita Williamson

The quintessential Colorado native, activewear addict, outdoor and mountain lover. From girls-night-out dressy, sea side family vacation resort wear, to casual and comfortable gear for hiking up 14ers -- this momma of three loves to shop and believes that if you find something you LOVE you MUST buy it in EVERY color!!! My ShopGirl style inspiration is simple, cute, fun and comfy. Yoga pants, skinny jeans, flannels, tanks and tees, Cons, boots, sneeks, or moccasins… heck, sometimes leg warmers, hoodies, beanies and malas. My style cannot be pinned down, but it is MINE. Welcome to my world.

“What you seek, is seeking you.” - Rumi

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